Here are several excerpts from an article by Shelly Banjo, Camera Ready:

Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there’s one way to stand out amid the clutter, even for those with limited resources: online video commercials.

Online video ads — typically less than 30 seconds and appearing in Internet yellow pages, local search directories, news sites, blogs or social-media sites such as YouTube and Facebook — give consumers a more detailed view into a business and what sets it apart.

Less passive than television commercials, online video ads encourage viewers to click through to the company’s Web site for more information or to make an instant purchase.

Once limited to companies with the resources to hire advertising agencies and production companies, online commercials are now within the reach of smaller firms…

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