Is your company ready for the online holiday rush?  Here is a summary of several issues to consider that appeared in a recent article by Cindy Waxer for InsideCRM, Ho-Ho-Hold on to Your Customers:

With the number of online retail sales expected to grow to a whopping $271.6 billion by the year 2011, companies simply can’t afford to fall out of favor with their Web shoppers. Here’s what businesses need to bear in mind as they strive to keep their customers happy during the holiday crunch:

Manage your inventory. “Adequate inventory is something e-tailers can have difficulties with if they experience a spike in demand,” warned Michelle Warren, a senior research analyst with Info-Tech Research Group.

Keep tabs on your technology. Unanticipated spikes in online traffic can send an e-tailer’s servers crashing — and Web shoppers running elsewhere. For this reason, Warren advised to “consider working with your solution provider to ensure that you have the right amount of technology in place.”

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Here’s a useful free web-based utility for calculating pay-per click advertising ROI:

With marketing budgets tighter than ever, business owners must make every dollar count and wring more return out of their online advertising investment. By using this FREE tool to calculate your ROI before launching an ad campaign, you can fine-tune your strategy and more accurately forecast your budget.

Using the Pay-Per Click ROI Calculator, you can calculate your return on investment for different online advertising campaigns. Simply enter your advertising campaign parameters, including the number of clicks purchased, the cost-per-click, expected response rate, and average purchase to calculate your projected ROI instantly.

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