The Seven Deadly Customer-Survey Sins
Here’s an excerpt from an article by Greg Galitzine, The Seven Deadly Customer-Survey Sins:
Jim Ivers, of Vovici, understands the nature of online (customer) surveys thoroughly and in fact his firm has published a list of Seven Deadly Survey Sins that should be avoided at all costs.
Presented here, in abridged form is the list of things to avoid if you want to generate positive and useful results without ruining your relationship with your customer or worse yet, generating a wealth of data with no practical use or way of analyzing it…
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Posted on 12th August 2008
Under: CRM Best Practices, Leadership-Mgmt | No Comments »