Yesterday a friend of mine directed me to a web site that I was not familiar with, getsatisfaction.com. It’s an interesting idea. The company is offering a Web 2.0 customer service solution for everyone/anyone about any product or service while at the same time it’s pitching the on-demand platform to companies for use on their own web sites.

In the word’s of the company itself, “Get Satisfaction is a community that helps people to get the most from the products they use, and where companies are encouraged to get real with their customers.”

Here’s what Fast Company recently had to say about getsatisfaction.com in an article entitled, Does a New Website Hold the Secret to Great Customer Service?:

Can online networking deliver us from the evil of bad customer service? Thor Muller is betting that “people-powered customer service” will trump outsourcing and the impersonal call center.

Muller is CEO and co-founder of getsatisfaction.com, a user-driven customer service community. Launched in September, 2007, the site provides forums where customers discuss problems with products and services of 2,500 companies from Apple to Zappos — whether the company participates or not. So far, the site has drawn more than a million unique visitors.

The article goes on to discuss with Muller why customer service is the new marketing, why you should bring edge users into the core of your business, and how a company you might expect to get it (Facebook) and one you might not (Comcast) are taking very different approaches.

An article in the New York Times, On the Internet, Everyone Can Hear You Complain, noted…

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