5 Tips for Building Stronger Customer Relationships

December 6, 2010

Tweet Here is some great advice from Paul Bowkett, CRM Business Manager with Microsoft New Zealand, Five Tips for Building Stronger Customer Relationships.  Be sure to check out the complete source article for more: Many of your existing customers could be better sources of new business than the names on your prospect list, so building [...]

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How to Select An Online Community Software Vendor

November 24, 2010

Tweet Here are several excerpts from an article by Vanessa DiMauro, CEO of Leader Networks, How to Select An Online Community Software Vendor.  I highly recommend checking out the original source article for much more on this topic as well as Vanessa’s How to Build an Online Community article: Similar to choosing a new home, [...]

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Survey Finds That Most New Products Failed in 2010

November 22, 2010

Tweet Accept Corporation, a leader in product innovation management, unveiled the results of its inaugural “Innovation Priorities and Challenges” annual survey conducted in partnership with the Association of International Product Marketing and Management. The survey found that although most new products launched in 2010 were unsuccessful, companies continue to develop the wrong products and features [...]

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New Survey on Web Traffic Turns Up Surprising Results

November 9, 2010

Tweet Here are several excerpts from an article by Tracey Schelmetic, a TMCnet Contributor, New Survey on Web Traffic Turns Up Surprising Results: While an increasing number of companies try to figure out how to tie their marketing plans to social networking sites like Facebook and Twitter, these companies may want to take a good, [...]

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Building Simple Enterprise Software

November 8, 2010

Tweet In “Building the Simple Enterprise,” Aaron Levie, the founder and CEO of Box.net,  makes a strong, passionate argument for the benefits of simple, easy to use enterprise software over what seems to be an unfounded belief that a complex business with a complex set of problems require complex technology solutions.  Here are a few [...]

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Building Brand Engagement with Facebook

October 29, 2010

Tweet Here is a synopsis of an article by Howard Scott, Digital Marketing Director with Sequence, Building Brand Engagement with Facebook.  Be sure to check out the complete source article on wisemarketer.com (registration required) for much more: Many brands still look at Facebook as simply being ‘a social community’, and they don’t take it seriously [...]

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Social Media Marketing Checklist

October 26, 2010

Tweet Here’s just a couple of summary points from excellent post by Lee Odden with @toprank.  Lee has assembled an excellent checklist for anyone considering social media marketing, the Social Media Marketing Checklist.  Be sure to check out Lee’s comprehensive checklist on his original source post: Here’s the Checklist Summary: 1. Organization – Assess the [...]

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5 Steps to Personalized Customer Contact

October 18, 2010

Tweet Here are several excerpts from an article by Carsten Thoma, President of Hybris US, 5 Steps to Personalized Customer Contact.  Check out the complete source article for more, including a discussion on mobile personalization: In a recent survey by ChoiceStream, 59 percent of consumers indicated they receive poor product recommendations online. The results suggest [...]

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2010′s Hottest Customer Service Technology Trends

October 13, 2010

Tweet Here are several excerpts from an article by John Ragsdale, VP of Technology Research at the Technology Services Industry Association (TSIA), 2010′s Hottest Customer Service Technology Trends.  Check out the complete source article for much more on each trend: Everyone asks me what hot emerging trends I am tracking, and this month I’m going [...]

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