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	<title>CRM Mastery e-Journal&#187; Sales and Selling</title>
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	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
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		<title>Six Steps For Successfully Building a Mobile Presence</title>
		<link>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 15:03:09 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2169</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Brenna Johnson, Product Marketing with Endeca Technologies, Six Steps For Building a Mobile Retail Presence.  Check out the complete source article for much more on each suggested step:
If you&#8217;re an online retailer without mobile commerce capabilities, you&#8217;re missing out on sales. Smart-phones have dramatically changed [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>6 Ways To Improve CRM Adoption and 10 Pitfalls To Avoid</title>
		<link>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 15:34:31 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2162</guid>
		<description><![CDATA[ Here&#8217;s some great advice from John Paterson, CEO &#38; Founder of Really Simple Systems, CRM Systems, 10 Pitfall to Avoid:
One of the keys to making the most of a CRM system is getting the whole of the company to embrace it. If reluctant staff cannot see the benefit, and only enter the minimum data [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Close the Gap Between Marketing and Sales</title>
		<link>http://crmweblog.crmmastery.com/2010/07/close-the-gap-between-marketing-and-sales/</link>
		<comments>http://crmweblog.crmmastery.com/2010/07/close-the-gap-between-marketing-and-sales/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:49:11 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[inside sales]]></category>
		<category><![CDATA[sales performance management]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2109</guid>
		<description><![CDATA[ Here are several excerpts from an article by Dan McDade, Why That Mountain of Leads Is a Molehill of Sales:
B2B teleservices &#8212; often referred to as &#8220;inside sales,&#8221; &#8220;telesales,&#8221; &#8220;teleprospecting&#8221; or &#8220;telemarketing&#8221; &#8212; can close the gap between marketing and sales organizations. 
When properly deployed, teleservices teams perform an important intermediary function that takes [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/07/close-the-gap-between-marketing-and-sales/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Four Reasons for an Information Concierge</title>
		<link>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:30:09 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Social CRM]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1909</guid>
		<description><![CDATA[ Here is a synopsis of a post by Steven Woods that discusses a really good idea, Four Reasons for an Information Concierge:
There is a role in modern sales and marketing that is just starting to form. I call it the “Information Concierge”, but I suspect a similar role is called many things in many [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CRM Tips: Don&#8217;t Let Leads Die Prematurely</title>
		<link>http://crmweblog.crmmastery.com/2009/10/crm-tips-dont-let-leads-die-prematurely/</link>
		<comments>http://crmweblog.crmmastery.com/2009/10/crm-tips-dont-let-leads-die-prematurely/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:42:37 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Lead Nuturing]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1749</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by David Tabor, CRM Tips: Don&#8217;t Let Leads Die Prematurely:
Most leads are declared dead too early. Many a sales rep will give up on a lead after a couple of e-mails or phone calls. All too often, reps don&#8217;t even go that far, declaring leads as [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/10/crm-tips-dont-let-leads-die-prematurely/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Get Salespeople Back to Selling</title>
		<link>http://crmweblog.crmmastery.com/2009/08/get-salespeople-back-to-selling/</link>
		<comments>http://crmweblog.crmmastery.com/2009/08/get-salespeople-back-to-selling/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 16:58:30 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[CRM]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1690</guid>
		<description><![CDATA[ Here&#8217;s several excerpts from a post by Christopher Musico who is reporting from the CRM Evolution 2009 Conference being held in NYC, Get Salespeople Back to Selling:
Kevin Bandy, global lead executive of the Sales and Marketing Transformation practice of Accenture&#8217;s Communications &#38; High Tech industry group &#8212; and a past recipient of CRM magazine&#8217;s [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/08/get-salespeople-back-to-selling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Sales Calls for Help, How Does Marketing Answer?</title>
		<link>http://crmweblog.crmmastery.com/2009/08/when-sales-calls-for-help-how-does-marketing-answer/</link>
		<comments>http://crmweblog.crmmastery.com/2009/08/when-sales-calls-for-help-how-does-marketing-answer/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 17:31:03 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[Sales Force Automation]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1684</guid>
		<description><![CDATA[ Here are several excerpts from an article by Scott Richardson, cofounder and president of Longwood Software, When Sales Calls for Support, How Does Marketing Answer?:
Forrester Research&#8217;s Lisa Bradner, in a 2008 report addressing the marketing asset management (MAM) space, said, &#8220;As marketing channels proliferate and organizations go global, marketers no longer able to store [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/08/when-sales-calls-for-help-how-does-marketing-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Leads Lie</title>
		<link>http://crmweblog.crmmastery.com/2009/08/when-leads-lie/</link>
		<comments>http://crmweblog.crmmastery.com/2009/08/when-leads-lie/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 16:13:33 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1681</guid>
		<description><![CDATA[ Here are just a few excerpts from an article by David Tabor, When Leads Lie:
Why do leads lie? Leads lie because we think they&#8217;re saying something that they aren&#8217;t. A lead is not ready to buy. They&#8217;re typically not even ready to talk with one of your sales reps. A lead is merely somebody [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/08/when-leads-lie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Carrot, the Stick and Other Sales Effectiveness Strategies</title>
		<link>http://crmweblog.crmmastery.com/2009/07/the-carrot-the-stick-and-other-sales-effectiveness-strategies/</link>
		<comments>http://crmweblog.crmmastery.com/2009/07/the-carrot-the-stick-and-other-sales-effectiveness-strategies/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 16:03:03 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1640</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Alex Jeffries, The Carrot, the Stick and Other Sales Effectiveness Strategies:
Companies seeking to organize and centralize customer, account and opportunity information are leveraging salesforce automation (SFA) and customer relationship management (CRM) tools to provide sales managers with better visibility into internal operations and improve overall [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/07/the-carrot-the-stick-and-other-sales-effectiveness-strategies/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automation Key to B2B Marketing &amp; Sales Success</title>
		<link>http://crmweblog.crmmastery.com/2009/03/automation-key-to-b2b-marketing-sales-success/</link>
		<comments>http://crmweblog.crmmastery.com/2009/03/automation-key-to-b2b-marketing-sales-success/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 17:51:59 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[Marketo]]></category>
		<category><![CDATA[Sales Force Automation]]></category>
		<category><![CDATA[salesforce.com]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1569</guid>
		<description><![CDATA[ Here are several excerpts from an article by Rich Karpinski about a new generation of sales enablement tools, Automation Key to B2B Marketing &#38; Sales Success:
After years of bucking the rigid requirements of sales force automation platforms that helped managers track them but often didn&#8217;t help them make sales, a new generation of sales [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/03/automation-key-to-b2b-marketing-sales-success/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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