<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>CRM Mastery e-Journal&#187; Marketing</title>
	<atom:link href="http://crmweblog.crmmastery.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
	<lastBuildDate>Tue, 03 May 2011 16:38:51 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Could Customer Scheduling Be A Game-Changing Mobile App in Retail?</title>
		<link>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/</link>
		<comments>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:16:47 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Mobile CRM]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2264</guid>
		<description><![CDATA[ Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store&#8217;s New Mobile App:
In the Store section, you can do much more than find the closest store. You can schedule an hour of tech support, one-on-one assistance or do training — at any store in the [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Ways To Generate More Sales Revenue With Marketing Automation</title>
		<link>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/</link>
		<comments>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 15:28:52 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[sales opportunities]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2257</guid>
		<description><![CDATA[ Here&#8217;s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate More Sales Revenue. You can download the full webinar here:


Nurture your leads to get 3 out of [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sprinklr Social Media Management Is &#8220;All The Rage&#8221;</title>
		<link>http://crmweblog.crmmastery.com/2011/01/sprinklr-social-media-management-is-all-the-rage/</link>
		<comments>http://crmweblog.crmmastery.com/2011/01/sprinklr-social-media-management-is-all-the-rage/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 17:22:34 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media monitoring]]></category>
		<category><![CDATA[SoMeMa]]></category>
		<category><![CDATA[sprinklr]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2249</guid>
		<description><![CDATA[ Talk about flying under the radar&#8211; Sprinklr&#8217;s Enterprise Social Media Management (SoMeMa)  solution may still be in stealth mode but I got a chance to get a briefing from its Founder and CEO Ragy Thomas yesterday that quite simply wowed me.
Ragy, by the way, was the CTO of e-mail service provider Bigfoot Interactive when [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/01/sprinklr-social-media-management-is-all-the-rage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Survey on Web Traffic Turns Up Surprising Results</title>
		<link>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/</link>
		<comments>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 16:37:07 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo optimzation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website optimization]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2219</guid>
		<description><![CDATA[ Here are several excerpts from an article by Tracey Schelmetic, a TMCnet Contributor, New Survey on Web Traffic Turns Up Surprising Results:
While an increasing number of companies try to figure out how to tie their marketing plans to social networking sites like Facebook and Twitter, these companies may want to take a good, hard [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing Checklist</title>
		<link>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 16:45:24 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2201</guid>
		<description><![CDATA[ Here&#8217;s just a couple of summary points from excellent post by Lee Odden with @toprank.  Lee has assembled an excellent checklist for anyone considering social media marketing, the Social Media Marketing Checklist.  Be sure to check out Lee&#8217;s comprehensive checklist on his original source post:
Here&#8217;s the Checklist Summary:
1. Organization &#8211; Assess the human resources [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Marketing Myths The C-Suite Still Believes Because We Let Them</title>
		<link>http://crmweblog.crmmastery.com/2010/10/5-marketing-myths-the-c-suite-still-believes-because-we-let-them/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/5-marketing-myths-the-c-suite-still-believes-because-we-let-them/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 15:45:49 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2188</guid>
		<description><![CDATA[ Here is a synopsis of a really great post by Rob Rose, Chief Troublemaker at Big Blue Moose, 5 Marketing Myths The C-Suite Still Believes Because We Let Them.  Be sure to check out the complete source article for more!
As much attention as we’re paying to new platforms like Search, Mobile and Social Media, [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/5-marketing-myths-the-c-suite-still-believes-because-we-let-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smart Marketing Tactics for the 2010 Holiday Season</title>
		<link>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:04:25 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Shopping]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2182</guid>
		<description><![CDATA[ Here&#8217;s a timely post by Rieva Lesonsky, CEO of Growbiz Media, that I found on the Grow Smart Business Blog,  Smart Marketing Tactics for the 2010 Holiday Season:
The holiday season is upon us, and for small business owners, this time of year can be make-or-break when it comes to your sales. The good news: [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Principles of Loyalty Marketing</title>
		<link>http://crmweblog.crmmastery.com/2010/10/7-principles-of-loyalty-marketing/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/7-principles-of-loyalty-marketing/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 15:39:43 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[loyalty marketing]]></category>
		<category><![CDATA[loyalty program]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2179</guid>
		<description><![CDATA[ Here is some excellent advice from the UTalk Marketing.com Blog, 7 Principles of Loyalty Marketing. Check out the complete source article for more on each program aspect:
From time to time we&#8217;re asked what makes a good loyalty proposition. Whilst each program should be designed around the unique properties of a brand, it&#8217;s customers and [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/7-principles-of-loyalty-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>CRM Mastery Launches a New Live Streaming Video Series</title>
		<link>http://crmweblog.crmmastery.com/2010/09/crm-mastery-launches-a-new-live-streaming-video-series/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/crm-mastery-launches-a-new-live-streaming-video-series/#comments</comments>
		<pubDate>Thu, 23 Sep 2010 16:29:36 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Internet Cust. Svs.]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[attensity]]></category>
		<category><![CDATA[scrm]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2172</guid>
		<description><![CDATA[ CRM Mastery is launching a new series of live broadcast events to help educate organizations about CRM and SCRM products they may want to evaluate for purchase.
The series called &#8220;Should You Consider…&#8221; will be hosted by Jim Berkowitz, The Technology Coach.  Each show will be a lively, entertaining broadcast that will feature an interview [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/crm-mastery-launches-a-new-live-streaming-video-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Ways To Improve CRM Adoption and 10 Pitfalls To Avoid</title>
		<link>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 15:34:31 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Sales Force Automation]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2162</guid>
		<description><![CDATA[ Here&#8217;s some great advice from John Paterson, CEO &#38; Founder of Really Simple Systems, CRM Systems, 10 Pitfall to Avoid:
One of the keys to making the most of a CRM system is getting the whole of the company to embrace it. If reluctant staff cannot see the benefit, and only enter the minimum data [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/6-ways-to-improve-crm-adoption-and-10-pitfalls-to-avoid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

