<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>CRM Mastery e-Journal&#187; Marketing</title>
	<atom:link href="http://crmweblog.crmmastery.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
	<lastBuildDate>Thu, 18 Feb 2010 20:00:04 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Super Bowl Shuffle: Why Marketers Will Shift to &#8216;Platforms&#8217;</title>
		<link>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/</link>
		<comments>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:55:45 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1917</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to &#8216;Platforms&#8217;:
Unlike a website, banner, Facebook application or 30-second (Super Bowl) spot, a platform is an always-on digital environment that allows brands to run specific or multiple programs. The goal [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Reasons for an Information Concierge</title>
		<link>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:30:09 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Social CRM]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1909</guid>
		<description><![CDATA[ Here is a synopsis of a post by Steven Woods that discusses a really good idea, Four Reasons for an Information Concierge:
There is a role in modern sales and marketing that is just starting to form. I call it the “Information Concierge”, but I suspect a similar role is called many things in many [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Write Compelling Social News Headlines</title>
		<link>http://crmweblog.crmmastery.com/2010/01/how-to-write-compelling-social-news-headlines/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/how-to-write-compelling-social-news-headlines/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:43:16 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1866</guid>
		<description><![CDATA[ Here&#8217;s a synopsis of an excellent post by Adam Singer, How to Write Compelling Social News Headlines; check out the complete source article for a discussion of each recommendation:
Crafting unmissable headlines which resonate with social users is something which appears deceptively simple. Yet it’s an art form requiring writers, bloggers and marketers to craft [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/how-to-write-compelling-social-news-headlines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social CRM Must Change How Processes Are Developed</title>
		<link>http://crmweblog.crmmastery.com/2010/01/social-crm-must-change-how-processes-are-developed/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/social-crm-must-change-how-processes-are-developed/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 17:10:57 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Bantam]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[Social Technologies]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1859</guid>
		<description><![CDATA[ Here are several excerpts from an article by David Worthington about a new Forrester Research report, ‘Social CRM’ changing how processes are developed:
Social media has become the new soapbox, and public conversations about companies and products have changed how customer relationship management systems and business processes should be developed, according to a Forrester Research [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/social-crm-must-change-how-processes-are-developed/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Next Wave of Technology-Driven Marketing</title>
		<link>http://crmweblog.crmmastery.com/2010/01/the-next-wave-of-technology-driven-marketing/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/the-next-wave-of-technology-driven-marketing/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:03:53 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business Intelligence Software]]></category>
		<category><![CDATA[Business Process Management]]></category>
		<category><![CDATA[marketing software]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1846</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article, Not your typical marketing campaign: the next wave of technology-driven marketing:
In a world overrun with marketing messages, the next wave of marketing technology will cut through the clutter, building automated marketing campaigns that address customers’ wants and needs individually. The result: greater customer intimacy, improved loyalty, [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/the-next-wave-of-technology-driven-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Sure-Fire Ways to Operationalize Social Media</title>
		<link>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:36:19 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Real-time Web]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1843</guid>
		<description><![CDATA[ Here are several excerpts from a post that was originally written for Valeria Maltoni&#8217;s excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Deliver A True Branded Experience</title>
		<link>http://crmweblog.crmmastery.com/2009/12/how-to-deliver-a-true-branded-experience/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/how-to-deliver-a-true-branded-experience/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:59:23 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1833</guid>
		<description><![CDATA[ Here are just a few excerpts from an excellent article by Sampson Lee, Deliver a branded experience that reflects your most valuable customer segments—and their needs. Check out the complete source article for much more, including numerous &#8220;real-life&#8221; examples:
Figuring out who your own business&#8217;s target customers are is the first—and probably the most important— [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/how-to-deliver-a-true-branded-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Selecting the Right Enterprise Marketing Platform</title>
		<link>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:05:58 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[Enterprise CRM]]></category>
		<category><![CDATA[marketing software]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1829</guid>
		<description><![CDATA[ Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform.  Be sure to check out the complete source article for much more on this topic.
The urgency to meet the timely needs of a company&#8217;s sales reps, resellers, franchises, and [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Rules for Understanding a New Breed of Consumers</title>
		<link>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 16:12:12 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[B2C CRM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1826</guid>
		<description><![CDATA[ Here are several excerpts from an article by Strats Inc, a leader in developing strategic solutions for businesses and brands, Five rules for understanding a new breed of consumers:
Do you need to understand the mindset of the ever-evolving consumer?
“Not changing with the times is a fatal mistake for any company or brand,” says Philip [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing Investment to Grow in 2010</title>
		<link>http://crmweblog.crmmastery.com/2009/12/social-media-marketing-investment-to-grow-in-2010/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/social-media-marketing-investment-to-grow-in-2010/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:43:41 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[scrm]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1809</guid>
		<description><![CDATA[ Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.
The [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/social-media-marketing-investment-to-grow-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
