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	<title>CRM Mastery e-Journal&#187; Internet Marketing</title>
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	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
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		<title>Kickstart Your Online Community With Your Offline Customers</title>
		<link>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/</link>
		<comments>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 17:12:31 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Internet Cust. Svs.]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2239</guid>
		<description><![CDATA[ Here&#8217;s a synopsis of great post by Lucy Beer (@elementalc), Online Marketing Coach, Strategist &#38; Blogger, Kickstart Your Online Community With Your Offline Customers.  Check out the complete post for more.
Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component &#8211; [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Survey on Web Traffic Turns Up Surprising Results</title>
		<link>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/</link>
		<comments>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 16:37:07 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo optimzation]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website optimization]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2219</guid>
		<description><![CDATA[ Here are several excerpts from an article by Tracey Schelmetic, a TMCnet Contributor, New Survey on Web Traffic Turns Up Surprising Results:
While an increasing number of companies try to figure out how to tie their marketing plans to social networking sites like Facebook and Twitter, these companies may want to take a good, hard [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/11/new-survey-on-web-traffic-turns-up-surprising-results/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Building Brand Engagement with Facebook</title>
		<link>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 15:02:18 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2207</guid>
		<description><![CDATA[ Here is a synopsis of an article by Howard Scott, Digital Marketing Director with Sequence, Building Brand Engagement with Facebook.  Be sure to check out the complete source article on wisemarketer.com (registration required) for much more:
Many brands still look at Facebook as simply being &#8216;a social community&#8217;, and they don&#8217;t take it seriously as [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Smart Marketing Tactics for the 2010 Holiday Season</title>
		<link>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 15:04:25 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Shopping]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2182</guid>
		<description><![CDATA[ Here&#8217;s a timely post by Rieva Lesonsky, CEO of Growbiz Media, that I found on the Grow Smart Business Blog,  Smart Marketing Tactics for the 2010 Holiday Season:
The holiday season is upon us, and for small business owners, this time of year can be make-or-break when it comes to your sales. The good news: [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/smart-marketing-tactics-for-the-2010-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Conversion Tips from Brain Science</title>
		<link>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 16:53:30 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Content Mgmt]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[brain science]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online sales]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2166</guid>
		<description><![CDATA[ Here&#8217;s an interesting post from Dr. Patsi Krakoff, 10 Conversion Tips from Brain Science.  Check out this and her other posts on &#8220;How To Use Content Marketing to Get Found, Get Known, Get Clients.&#8221;
Why do people decide to buy a product online? How is it they decide to trust the information you provide, and [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Things to Consider BEFORE Using Social Media</title>
		<link>http://crmweblog.crmmastery.com/2010/09/5-things-to-consider-before-using-social-media/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/5-things-to-consider-before-using-social-media/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:49:53 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2155</guid>
		<description><![CDATA[ Here is some sound advice from Marketing Expert, Ardath Albee, 5 Things to Consider Before Using Social Media.  Check out her complete post for much more on her five recommendations:
Many companies I work with today are enthusiastic about diving into social media. It&#8217;s shiny object syndrome at its finest. The problem I find most [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/5-things-to-consider-before-using-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Steps to Effective Online Marketing For Small Businesses</title>
		<link>http://crmweblog.crmmastery.com/2010/08/10-steps-to-effective-online-marketing-for-small-businesses/</link>
		<comments>http://crmweblog.crmmastery.com/2010/08/10-steps-to-effective-online-marketing-for-small-businesses/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 17:01:00 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2125</guid>
		<description><![CDATA[ Here are several excerpts from a FREE whitepaper by Peter Rastello, 10 Steps to Effective Online Marketing For Small Businesses:
If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone. According to Marketing Sherpa SMBs spend roughly 20% more on [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/08/10-steps-to-effective-online-marketing-for-small-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Unified View of the Customer</title>
		<link>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/</link>
		<comments>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:59:55 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[retail technology]]></category>
		<category><![CDATA[retail trends]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2106</guid>
		<description><![CDATA[ Here are several excerpts an informative article that appeared in Retailwire (free registration required), Creating a Unified View of the Customer:
Whether in-store, online, via catalog or smart phone app, consumers draw on all touch points when formulating an overall image of a retailer. Can retailers say the same about their multi-channel customers?
To provide what [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An Overview of Inbound Marketing Automation</title>
		<link>http://crmweblog.crmmastery.com/2010/06/an-overview-of-inbound-marketing-automation/</link>
		<comments>http://crmweblog.crmmastery.com/2010/06/an-overview-of-inbound-marketing-automation/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:22:08 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[marketing software]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2079</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Eric Goldman, Senior Partner at Gossamar, An Overview of Inbound Marketing Automation.  The source article for this post and the Gossamar web site contain much more information on the subject of Inbound Marketing Automation, so be sure to check them out:
Inbound Marketing and Marketing [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/06/an-overview-of-inbound-marketing-automation/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>6 Ways For Marketing to Help with Social Media</title>
		<link>http://crmweblog.crmmastery.com/2010/06/6-ways-for-marketing-to-help-with-social-media/</link>
		<comments>http://crmweblog.crmmastery.com/2010/06/6-ways-for-marketing-to-help-with-social-media/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 16:33:50 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2066</guid>
		<description><![CDATA[ From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media:
Smart marketing teams are applying the two major levers ( their budget and their marketing database) to turbocharge their social media efforts in 6 ways:
1) Content as Advertisement: Instead of spending ad budgets to promote high level branding ad [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/06/6-ways-for-marketing-to-help-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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