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	<title>CRM Mastery e-Journal&#187; Internet Marketing</title>
	<atom:link href="http://crmweblog.crmmastery.com/category/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
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		<title>How To Get Your Web Analytics Implementation Right</title>
		<link>http://crmweblog.crmmastery.com/2010/01/how-to-get-your-web-analytics-implementation-right/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/how-to-get-your-web-analytics-implementation-right/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 16:47:39 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[BI]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1870</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by James Gurd, a freelance eCommerce and Marketing Manger, How To Get Your Web Analytics Implementation Right.  For much more detail, check out the complete source article:
Analytics is the corner stone of online optimization, right? So why is that so many retailers I’ve spoken to have [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/how-to-get-your-web-analytics-implementation-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Sure-Fire Ways to Operationalize Social Media</title>
		<link>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 16:36:19 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Real-time Web]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1843</guid>
		<description><![CDATA[ Here are several excerpts from a post that was originally written for Valeria Maltoni&#8217;s excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/5-sure-fire-ways-to-operationalize-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips for Selecting the Right Enterprise Marketing Platform</title>
		<link>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:05:58 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[Enterprise CRM]]></category>
		<category><![CDATA[marketing software]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1829</guid>
		<description><![CDATA[ Here are several excerpts from an article by Kris Tufto, President and CEO of Marketing Bridge, Tips for Selecting the Right Enterprise Marketing Platform.  Be sure to check out the complete source article for much more on this topic.
The urgency to meet the timely needs of a company&#8217;s sales reps, resellers, franchises, and [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/tips-for-selecting-the-right-enterprise-marketing-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Rules for Understanding a New Breed of Consumers</title>
		<link>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/</link>
		<comments>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 16:12:12 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[B2C CRM]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1826</guid>
		<description><![CDATA[ Here are several excerpts from an article by Strats Inc, a leader in developing strategic solutions for businesses and brands, Five rules for understanding a new breed of consumers:
Do you need to understand the mindset of the ever-evolving consumer?
“Not changing with the times is a fatal mistake for any company or brand,” says Philip [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/12/five-rules-for-understanding-a-new-breed-of-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where Is Marketing Automation Going?</title>
		<link>http://crmweblog.crmmastery.com/2009/08/where-is-marketing-automation-going/</link>
		<comments>http://crmweblog.crmmastery.com/2009/08/where-is-marketing-automation-going/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 16:33:26 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CRM Software]]></category>
		<category><![CDATA[CRM Solution]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing software]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1663</guid>
		<description><![CDATA[ Here are several excerpts from an excellent post by David Baker, VP of eCRM Solutions at Razorfish, Where Is Marketing Automation Going?:
Today we have a wide variety of options to support email marketing and service functions for our companies. I typically categorize these email companies into four categories: small business, specialty applications, enterprise solutions [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/08/where-is-marketing-automation-going/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Retailers Have Opportunity To Influence Consumers</title>
		<link>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/</link>
		<comments>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:34:34 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Shopping]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1546</guid>
		<description><![CDATA[ Here are several excerpts from an article by Laurie Sullivan that appeared in yesterday&#8217;s Online Media Daily, Online Retailers Have Opportunity To Influence Consumers:
User reviews and recommendation sites are more useful for typical online shoppers who plan to reduce the amount of money they will spend on a variety of products, according to a [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Pages Made Simple And Profitable</title>
		<link>http://crmweblog.crmmastery.com/2009/02/landing-pages-made-simple-and-profitable/</link>
		<comments>http://crmweblog.crmmastery.com/2009/02/landing-pages-made-simple-and-profitable/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 17:22:06 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1543</guid>
		<description><![CDATA[ Here are several excerpts from an article by Jennifer Moline, Landing Pages Made Simple And Profitable:
Landing pages are ideal for marketing strategies in order to find out which campaigns are being read and encouraging potential customers to click on links for more information. You can find out what about your marketing made someone act.
As [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/02/landing-pages-made-simple-and-profitable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Metrics for Marketing in a Recession</title>
		<link>http://crmweblog.crmmastery.com/2009/02/6-metrics-for-marketing-in-a-recession/</link>
		<comments>http://crmweblog.crmmastery.com/2009/02/6-metrics-for-marketing-in-a-recession/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 17:54:56 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1517</guid>
		<description><![CDATA[ Here are several excerpts from an article by Lauren McKay, Editorial Assistant, CRM Magazine, 6 Metrics for Marketing in a Recession:
With news of marketing budget cuts making headlines almost daily, it&#8217;s clear that marketers aren&#8217;t having an easy time these days. A recent report from Gartner analyst Kimberly Collins may not offer much hope [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/02/6-metrics-for-marketing-in-a-recession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sticky Stories Can Compel People to Act Now and Buy</title>
		<link>http://crmweblog.crmmastery.com/2009/01/sticky-stories-can-compel-people-to-act-now-and-buy/</link>
		<comments>http://crmweblog.crmmastery.com/2009/01/sticky-stories-can-compel-people-to-act-now-and-buy/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 16:40:16 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1487</guid>
		<description><![CDATA[ What Causes an Idea or Trend to &#8220;Tip?&#8221;
Back in 2000, Malcolm Gladwell wrote The Tipping Point; a fascinating book that became more then a national bestseller, it became a phenomenon.  The Tipping Point examined what causes an idea or trend to &#8220;tip;&#8221; to start an epidemic and spread like wildfire.
For business people, and in [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/01/sticky-stories-can-compel-people-to-act-now-and-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stories You Can Tell</title>
		<link>http://crmweblog.crmmastery.com/2009/01/stories-you-can-tell/</link>
		<comments>http://crmweblog.crmmastery.com/2009/01/stories-you-can-tell/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 18:51:14 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1481</guid>
		<description><![CDATA[ I really like this post by Social Media guru Chris Brogan, Stories You Can Tell:
Marketing a product is hard. Think about it. If you’re the chief storyteller of Skype right now, what are you going to say about the product that will encourage more usage, more uptake, more awareness? The product is fairly solid, [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/01/stories-you-can-tell/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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