The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

From the category archives:

E-commerce

Internet Retailer E-Mail Marketing Survey

by Jim Berkowitz on April 18, 2005

Google Offers Improved Web Advertising Tools

by Jim Berkowitz on March 31, 2005

How to Make Your Web Site a Lead-Generation Machine

by Jim Berkowitz on March 23, 2005

Online Marketing Costs a Fortune. Or Does It?

by Jim Berkowitz on March 22, 2005

Ten Steps for Successful Online Marketing

by Jim Berkowitz on January 23, 2005

Critical Issues to Consider When Developing a Web Site

by Jim Berkowitz on February 12, 2004

Reducing Shopping Cart Abandonment

by Jim Berkowitz on January 30, 2004

Shopping-specific Search Engines

by Jim Berkowitz on December 8, 2003

Long, Emotional, In-Your-Face Sales Copy: It Works!

by Jim Berkowitz on November 10, 2003