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	<title>CRM Mastery e-Journal&#187; E-commerce</title>
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	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
	<lastBuildDate>Tue, 03 May 2011 16:38:51 +0000</lastBuildDate>
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		<title>Six Steps For Successfully Building a Mobile Presence</title>
		<link>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 15:03:09 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2169</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Brenna Johnson, Product Marketing with Endeca Technologies, Six Steps For Building a Mobile Retail Presence.  Check out the complete source article for much more on each suggested step:
If you&#8217;re an online retailer without mobile commerce capabilities, you&#8217;re missing out on sales. Smart-phones have dramatically changed [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/six-steps-for-successfully-building-a-mobile-presence/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Conversion Tips from Brain Science</title>
		<link>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/</link>
		<comments>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 16:53:30 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[Content Mgmt]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[brain science]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online sales]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2166</guid>
		<description><![CDATA[ Here&#8217;s an interesting post from Dr. Patsi Krakoff, 10 Conversion Tips from Brain Science.  Check out this and her other posts on &#8220;How To Use Content Marketing to Get Found, Get Known, Get Clients.&#8221;
Why do people decide to buy a product online? How is it they decide to trust the information you provide, and [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/09/10-conversion-tips-from-brain-science/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Unified View of the Customer</title>
		<link>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/</link>
		<comments>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:59:55 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[retail technology]]></category>
		<category><![CDATA[retail trends]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2106</guid>
		<description><![CDATA[ Here are several excerpts an informative article that appeared in Retailwire (free registration required), Creating a Unified View of the Customer:
Whether in-store, online, via catalog or smart phone app, consumers draw on all touch points when formulating an overall image of a retailer. Can retailers say the same about their multi-channel customers?
To provide what [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Retailers Have Opportunity To Influence Consumers</title>
		<link>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/</link>
		<comments>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:34:34 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Shopping]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1546</guid>
		<description><![CDATA[ Here are several excerpts from an article by Laurie Sullivan that appeared in yesterday&#8217;s Online Media Daily, Online Retailers Have Opportunity To Influence Consumers:
User reviews and recommendation sites are more useful for typical online shoppers who plan to reduce the amount of money they will spend on a variety of products, according to a [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2009/02/online-retailers-have-opportunity-to-influence-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ho-Ho-Hold on to Your Customers</title>
		<link>http://crmweblog.crmmastery.com/2008/12/ho-ho-hold-on-to-your-customers/</link>
		<comments>http://crmweblog.crmmastery.com/2008/12/ho-ho-hold-on-to-your-customers/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 15:01:56 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Shopping]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1446</guid>
		<description><![CDATA[ Is your company ready for the online holiday rush?  Here is a summary of several issues to consider that appeared in a recent article by Cindy Waxer for InsideCRM, Ho-Ho-Hold on to Your Customers:
With the number of online retail sales expected to grow to a whopping $271.6 billion by the year 2011, companies simply [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2008/12/ho-ho-hold-on-to-your-customers/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Litany of Retail Woe: 50 Chains Shutting Stores</title>
		<link>http://crmweblog.crmmastery.com/2008/11/the-litany-of-retail-woe-50-chains-shutting-stores/</link>
		<comments>http://crmweblog.crmmastery.com/2008/11/the-litany-of-retail-woe-50-chains-shutting-stores/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 16:18:16 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1416</guid>
		<description><![CDATA[ Here are several excerpts from an interesting article by Joshua Weinberger, Managing Editor of CRM Magazine, The Litany of Retail Woe: 50 Chains Shutting Stores:
A frighteningly long list of retail closures came across the transom during the last few days, and while I haven’t yet fact-checked every point (stay tuned for links, chronology, etc.), [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2008/11/the-litany-of-retail-woe-50-chains-shutting-stores/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-retail Opportunities Missed After Checking Out</title>
		<link>http://crmweblog.crmmastery.com/2008/02/e-retail-opportunities-missed-after-checking-out/</link>
		<comments>http://crmweblog.crmmastery.com/2008/02/e-retail-opportunities-missed-after-checking-out/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 15:24:34 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1026</guid>
		<description><![CDATA[ Here&#8217;s an interesting article from theWISEmarketer.com (free registration required), E-retail Opportunities Missed After Checking Out:
When a customer places an order through a retailer&#8217;s web site, what is the last thing they see? All too often it&#8217;s just an order reference that they&#8217;re asked to print out and keep in case anything goes wrong, according [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2008/02/e-retail-opportunities-missed-after-checking-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Tips for Improving Online Customer Service This Holiday Season</title>
		<link>http://crmweblog.crmmastery.com/2007/11/10-tips-on-improving-online-customer-service-this-holiday-season/</link>
		<comments>http://crmweblog.crmmastery.com/2007/11/10-tips-on-improving-online-customer-service-this-holiday-season/#comments</comments>
		<pubDate>Thu, 15 Nov 2007 17:26:02 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Internet Cust. Svs.]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=968</guid>
		<description><![CDATA[ From E-consultancy comes, 10 Tips on Improving Online Customer Service:
The Christmas season is well underway for retailers, which means customer service departments will be facing a battle to maintain standards.
With many customers shopping online for the first time, as well as those internet shopping veterans who will turn out in great numbers, etailers must [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2007/11/10-tips-on-improving-online-customer-service-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 5 Pain Points of E-Commerce</title>
		<link>http://crmweblog.crmmastery.com/2007/10/the-5-pain-points-of-e-commerce/</link>
		<comments>http://crmweblog.crmmastery.com/2007/10/the-5-pain-points-of-e-commerce/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 16:53:34 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=938</guid>
		<description><![CDATA[ Here are several excerpts from a recent article by Jessica Tsai, The 5 Pain Points of E-Commerce:
As part of Shop.org&#8217;s Annual Summit, Forrester Research Senior Analyst Sucharita Mulpuru delivered a keynote address that resoundingly argued against the conventional wisdom that online retail may have already seen its best days.
&#8220;Some think e-commerce has peaked,&#8221; Mulpuru [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2007/10/the-5-pain-points-of-e-commerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Not All Customers Are Created Equal</title>
		<link>http://crmweblog.crmmastery.com/2007/06/not-all-customers-are-created-equal/</link>
		<comments>http://crmweblog.crmmastery.com/2007/06/not-all-customers-are-created-equal/#comments</comments>
		<pubDate>Wed, 27 Jun 2007 16:23:58 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=882</guid>
		<description><![CDATA[ Here are several excepts from an article written for Computerworld by Mary Pratt, Not All Customers Are Created Equal:
 IT has to justify every dollar it spends, so it&#8217;s crucial to understand how technology investments drive business results. Yet analysts and IT leaders say many companies still don&#8217;t calculate ROI on either individual online [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2007/06/not-all-customers-are-created-equal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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