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	<title>CRM Mastery e-Journal&#187; CRM Best Practices</title>
	<atom:link href="http://crmweblog.crmmastery.com/category/crm-best-practices/feed/" rel="self" type="application/rss+xml" />
	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
	<lastBuildDate>Tue, 03 May 2011 16:38:51 +0000</lastBuildDate>
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			<item>
		<title>CRM + Predictive Analytics: Why It All Adds Up</title>
		<link>http://crmweblog.crmmastery.com/2011/05/crm-predictive-analytics-why-it-all-adds-up/</link>
		<comments>http://crmweblog.crmmastery.com/2011/05/crm-predictive-analytics-why-it-all-adds-up/#comments</comments>
		<pubDate>Tue, 03 May 2011 16:38:51 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[BPM]]></category>
		<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[pegasystems]]></category>
		<category><![CDATA[predictive analytics]]></category>
		<category><![CDATA[SPSS]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2279</guid>
		<description><![CDATA[ Here&#8217;s are several excerpts from an article by Eric Barkin about predictive analytics, a subject near and dear to me, that&#8217;s definitely worth the read, CRM + Predictive Analytics: Why It All Adds Up:
Though predictive analytics (PA) tools have been around for decades—with a strong uptake historically in telecommunications and banking—demand has risen dramatically [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/05/crm-predictive-analytics-why-it-all-adds-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Could Customer Scheduling Be A Game-Changing Mobile App in Retail?</title>
		<link>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/</link>
		<comments>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:16:47 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Mobile CRM]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2264</guid>
		<description><![CDATA[ Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store&#8217;s New Mobile App:
In the Store section, you can do much more than find the closest store. You can schedule an hour of tech support, one-on-one assistance or do training — at any store in the [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/02/could-customer-scheduling-be-a-game-changing-mobileapp-in-retail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Ways To Generate More Sales Revenue With Marketing Automation</title>
		<link>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/</link>
		<comments>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 15:28:52 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[marketing software]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[sales opportunities]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2257</guid>
		<description><![CDATA[ Here&#8217;s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate More Sales Revenue. You can download the full webinar here:


Nurture your leads to get 3 out of [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/01/sales-revenue-marketing-software/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social CRM Adoption Slow but Adopters Enjoy Advantage</title>
		<link>http://crmweblog.crmmastery.com/2011/01/social-crm-adoption-slow-but-adopters-enjoy-advantage/</link>
		<comments>http://crmweblog.crmmastery.com/2011/01/social-crm-adoption-slow-but-adopters-enjoy-advantage/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 16:19:52 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[SugarCRM]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2254</guid>
		<description><![CDATA[ Here are several excerpts from an article by Brendan B. Reed about a recent social CRM study conducted by SugarCRM, Social CRM Adoption Slow but Adopters Enjoy Advantage:
A new study by SugarCRM, the 2010 Social CRM Survey reveals that less than one-third of firms have incorporated social network outreach into their CRM systems. Yet, [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2011/01/social-crm-adoption-slow-but-adopters-enjoy-advantage/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kickstart Your Online Community With Your Offline Customers</title>
		<link>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/</link>
		<comments>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 17:12:31 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Internet Cust. Svs.]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2239</guid>
		<description><![CDATA[ Here&#8217;s a synopsis of great post by Lucy Beer (@elementalc), Online Marketing Coach, Strategist &#38; Blogger, Kickstart Your Online Community With Your Offline Customers.  Check out the complete post for more.
Developing a thriving online community is a challenging task for many small businesses. But if you have a business with an offline component &#8211; [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/12/kickstart-your-online-community-with-your-offline-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>5 Tips for Building Stronger Customer Relationships</title>
		<link>http://crmweblog.crmmastery.com/2010/12/5-tips-for-building-stronger-customer-relationships/</link>
		<comments>http://crmweblog.crmmastery.com/2010/12/5-tips-for-building-stronger-customer-relationships/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 17:14:41 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[customer satisfaction]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2235</guid>
		<description><![CDATA[ Here is some great advice from Paul Bowkett, CRM Business Manager with Microsoft New Zealand, Five Tips for Building Stronger Customer Relationships.  Be sure to check out the complete source article for more:
Many of your existing customers could be better sources of new business than the names on your prospect list, so building stronger [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/12/5-tips-for-building-stronger-customer-relationships/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Survey Finds That Most New Products Failed in 2010</title>
		<link>http://crmweblog.crmmastery.com/2010/11/survey-finds-that-most-new-products-failed-in-2010/</link>
		<comments>http://crmweblog.crmmastery.com/2010/11/survey-finds-that-most-new-products-failed-in-2010/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 16:04:01 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[VOC]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2222</guid>
		<description><![CDATA[ Accept Corporation, a leader in product innovation management, unveiled the results of its inaugural &#8220;Innovation Priorities and Challenges&#8221; annual survey conducted in partnership with the Association of International Product Marketing and Management.
The survey found that although most new products launched in 2010 were unsuccessful, companies continue to develop the wrong products and features for [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/11/survey-finds-that-most-new-products-failed-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Brand Engagement with Facebook</title>
		<link>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 15:02:18 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media tools]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2207</guid>
		<description><![CDATA[ Here is a synopsis of an article by Howard Scott, Digital Marketing Director with Sequence, Building Brand Engagement with Facebook.  Be sure to check out the complete source article on wisemarketer.com (registration required) for much more:
Many brands still look at Facebook as simply being &#8216;a social community&#8217;, and they don&#8217;t take it seriously as [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/building-brand-engagement-with-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing Checklist</title>
		<link>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 16:45:24 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2201</guid>
		<description><![CDATA[ Here&#8217;s just a couple of summary points from excellent post by Lee Odden with @toprank.  Lee has assembled an excellent checklist for anyone considering social media marketing, the Social Media Marketing Checklist.  Be sure to check out Lee&#8217;s comprehensive checklist on his original source post:
Here&#8217;s the Checklist Summary:
1. Organization &#8211; Assess the human resources [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/social-media-marketing-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to Personalized Customer Contact</title>
		<link>http://crmweblog.crmmastery.com/2010/10/5-steps-to-personalized-customer-contact/</link>
		<comments>http://crmweblog.crmmastery.com/2010/10/5-steps-to-personalized-customer-contact/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 14:51:41 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[personalization]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=2197</guid>
		<description><![CDATA[ Here are several excerpts from an article by Carsten Thoma, President of Hybris US, 5 Steps to Personalized Customer Contact.  Check out the complete source article for more, including a discussion on mobile personalization:
In a recent survey by ChoiceStream, 59 percent of consumers indicated they receive poor product recommendations online. The results suggest that [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/10/5-steps-to-personalized-customer-contact/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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