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	<title>CRM Mastery e-Journal&#187; CRM Best Practices</title>
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	<link>http://crmweblog.crmmastery.com</link>
	<description>CRM Best Practice and Industry News</description>
	<lastBuildDate>Thu, 18 Feb 2010 20:00:04 +0000</lastBuildDate>
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		<title>Social Networking&#8217;s Secret Sauce: An Insight from the SCRM Summit</title>
		<link>http://crmweblog.crmmastery.com/2010/02/social-networkings-secret-sauce-an-insight-from-the-scrm-summit/</link>
		<comments>http://crmweblog.crmmastery.com/2010/02/social-networkings-secret-sauce-an-insight-from-the-scrm-summit/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 20:00:04 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[SCRM Summit]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1933</guid>
		<description><![CDATA[ So I guess that it&#8217;s time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week.  I won&#8217;t bore you with all the details surrounding my difficulties in getting back home, (it took me 4 days due to all of the airline [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/02/social-networkings-secret-sauce-an-insight-from-the-scrm-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your Customer Feedback</title>
		<link>http://crmweblog.crmmastery.com/2010/02/how-to-make-the-most-of-your-customer-feedback/</link>
		<comments>http://crmweblog.crmmastery.com/2010/02/how-to-make-the-most-of-your-customer-feedback/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:39:17 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[customer satisfaction]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1928</guid>
		<description><![CDATA[ Here are several excerpts from an article by Ariel Finkelstein, co-founder and CEO of Kampyle, How to Make the Most of Your Customer Feedback.  Check out the complete source article for much more on this topic:
Building a loyal, satisfied customer base is paramount to any Web site owner or company. Every business owner wants [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/02/how-to-make-the-most-of-your-customer-feedback/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowl Shuffle: Why Marketers Will Shift to &#8216;Platforms&#8217;</title>
		<link>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/</link>
		<comments>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:55:45 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Crowdsourcing]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1917</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to &#8216;Platforms&#8217;:
Unlike a website, banner, Facebook application or 30-second (Super Bowl) spot, a platform is an always-on digital environment that allows brands to run specific or multiple programs. The goal [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/02/super-bowl-shuffle-why-marketers-will-shift-to-platforms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Time For Text Analytics</title>
		<link>http://crmweblog.crmmastery.com/2010/01/its-time-for-text-analytics/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/its-time-for-text-analytics/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 17:52:59 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Brand Monitoring]]></category>
		<category><![CDATA[text analytics]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1913</guid>
		<description><![CDATA[ Here are several excerpts from an excellent post by Bruce Temkins, It&#8217;s Time For Text Analytics:
At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts.
While most companies were still in relatively early stages of their deployments, the ROI of [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/its-time-for-text-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Reasons for an Information Concierge</title>
		<link>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:30:09 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales and Selling]]></category>
		<category><![CDATA[Social CRM]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1909</guid>
		<description><![CDATA[ Here is a synopsis of a post by Steven Woods that discusses a really good idea, Four Reasons for an Information Concierge:
There is a role in modern sales and marketing that is just starting to form. I call it the “Information Concierge”, but I suspect a similar role is called many things in many [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/four-reasons-for-an-information-concierge/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>CRM Project Plans &#8211; Where Does It All Go Wrong?</title>
		<link>http://crmweblog.crmmastery.com/2010/01/crm-project-plans-where-does-it-all-go-wrong/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/crm-project-plans-where-does-it-all-go-wrong/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:03:12 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[Project Mgmt-ROI]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1906</guid>
		<description><![CDATA[ Here are several excerpts from a post by Richard Boardman, CRM Project Plans &#8211; Where Does It All Go Wrong?:
For those of you currently planning a CRM project, I thought it might be helpful to identify some of the areas where things tend to go ‘off-piste’, but before I do perhaps it’s a good [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/crm-project-plans-where-does-it-all-go-wrong/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lotus Knows Social Media, But Do Customers?</title>
		<link>http://crmweblog.crmmastery.com/2010/01/lotus-knows-social-media-but-do-customers/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/lotus-knows-social-media-but-do-customers/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 16:28:57 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Lotus]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1889</guid>
		<description><![CDATA[ Here&#8217;s a excellent post by Zeus Kerraval, a Research Manager at The Yankee Group, Lotus Knows Social Media, But Do Customers?:
I attended this year&#8217;s Lotusphere and, to no one,s surprise, one of the big themes of the show is social computing and its role in enterprise collaboration. IBM has been pushing the concept of [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/lotus-knows-social-media-but-do-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Your Brand &amp; Reputation With Brand Monitoring Technology</title>
		<link>http://crmweblog.crmmastery.com/2010/01/protect-your-brand-reputation-with-brand-monitoring-technology/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/protect-your-brand-reputation-with-brand-monitoring-technology/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:42:01 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[CRM Technology]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Brand Monitoring]]></category>
		<category><![CDATA[Social Technologies]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1882</guid>
		<description><![CDATA[ CRM Mastery recently rolled out a Social CRM Technology Directory that includes more then 60 products within 5 categories.  One of the technology categories included in the (free with registration) directory is Brand Monitoring.  The following comments are from a variety of sources:
Brand monitoring has become an essential task for any individual or corporation. [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/protect-your-brand-reputation-with-brand-monitoring-technology/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Implement a Proactive Customer Support Strategy</title>
		<link>http://crmweblog.crmmastery.com/2010/01/how-to-implement-a-proactive-customer-support-strategy/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/how-to-implement-a-proactive-customer-support-strategy/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 17:16:00 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Cust. Svs.]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[Social Strategy]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1879</guid>
		<description><![CDATA[ Here are several excerpts from an excellent post by Ben Yoskovitz, How To Implement a Proactive Customer Support Strategy:
I’ve said before that great customer support has to be proactive. But what exactly does that mean?
The goal of proactive support is to identify and resolve issues before they become problems. In some cases you can [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/how-to-implement-a-proactive-customer-support-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Measuring Happiness: On the Road to Customer Satisfaction</title>
		<link>http://crmweblog.crmmastery.com/2010/01/measuring-happiness-on-the-road-to-customer-satisfaction/</link>
		<comments>http://crmweblog.crmmastery.com/2010/01/measuring-happiness-on-the-road-to-customer-satisfaction/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 16:40:30 +0000</pubDate>
		<dc:creator>Jim Berkowitz</dc:creator>
				<category><![CDATA[CRM Best Practices]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Leadership-Mgmt]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[NPS]]></category>

		<guid isPermaLink="false">http://crmweblog.crmmastery.com/?p=1876</guid>
		<description><![CDATA[ Here are several excerpts from an excellent article by Santatu Nandi, an Execitive VP with Firstsource, Measuring Happiness: On the Road to Customer Satisfaction. For much more, checkout the complete source article:
While not the first to draw a bead on customer satisfaction, the telecommunications industry has devoted enormous resources to this area of the [...]]]></description>
		<wfw:commentRss>http://crmweblog.crmmastery.com/2010/01/measuring-happiness-on-the-road-to-customer-satisfaction/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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