About Jim

I wanted to share some background information with you so you’d know a little bit about me on a personal level.

My professional credentials are available on LinkedIn:

View Jim Berkowitz's profile on LinkedIn

I grew up in Newton MA, a suburb just west of Boston. My childhood memories are filled with great friends, family camping trips with my two brothers and our black lab ‘Buddy,’ and times spent playing many different sports. Throughout junior high and high school I also played clarinet and saxophone in many different venues and settings. I took lessons at the famed Berklee College of Music and I even got to play the clarinet at Boston’s Symphony Hall as part of the “American Youth Performs” orchestra.

After graduating Newton North High School, I went on to Boston University (BU); initially I was a liberal arts major but ultimately I ended up at the School of Management where I majored in Economics.

Before embarking on my business career, I made a quick pit stop (nine months from beginning to end) at Babson College in Wellesley MA, (one of the country’s top colleges for entrepreneurial studies), and got an MBA in Accounting. The dream of many of my fellow accounting students was to be hired by Arthur Andersen & Co. (Remember this was 1977 and they were the #1 firm!) and I was one of the lucky few who were able to make this dream a reality.

At Arthur Andersen, which was at that time a single company with a separate audit, tax and consulting division, I got myself into a unique position as both an Audit Manager and Personal Computer (PC) Specialist. I fondly remember conducting PC training classes throughout New England for company executives who wanted to learn how to use VisiCalc, dBase and WordStar on their $10,000 PCs with 10k of memory and 2 floppy disk drives. Throughout my five-year career with Arthur Andersen, my love for PC technology grew and ultimately this love along with my broadcast industry (TV & Radio) business expertise led to my departure from the firm in 1982.

For the next four years, as I moved from Boston to San Francisco, then Atlanta and finally Denver, I became an expert in the use of PCs within the broadcast industry. Along the way, I completed consulting engagements for Tribune Broadcasting, The Washington Post, New England Broadcasting and Cox Communications. In addition, while working for the #1 provider of “traffic” systems (the system that manages a broadcaster’s commercial time slot inventory), I designed a variety of very well-received PC-based business solutions.

However, not long after settling in Denver, my entrepreneurial spirit got the better of me and I went off on my own. My first company sold multi-user financial systems to small and mid-sized enterprises and my second company ventured into DOS and UNIX-based Contact Management Systems; (Does anyone out there remember how great those DOS versions of TeleMagic, ACT! and GoldMine were?). In the early 90’s I was recognized by “Reseller Management” magazine as one of the top Sales Force Automation consultants in the country.

By the late 90’s I had developed a great deal of interest in business intelligence/analytics technology and so I pursued career opportunities in this area. In 2000 through 2003 as the CRM Practice Leader and Senior Analytic CRM Product Manager with SPSS, Inc., I headed up a team that designed, developed and launched a mid-market analytic CRM solution; the “Customer Focus Suite“. This truly unique system measures, monitors and analyzes customer value, loyalty and retention. In 2001, the Customer Focus Suite was hailed by a senior IBM executive as one of the best Analytic CRM Solutions that he’d ever seen.

In 2004, I created CRM Mastery, Inc. to help organizations find and use technology that will allow them to build synergistic, symbiotic relationships among the people they serve, both internally (employees) and externally (customers).

I’m passionate about CRM. I love applying technology to marketing, sales and customer service issues. I totally believe in the power of being customer-focused and I take great pride on being able help my clients succeed.

On a more personal note, I’m a direct, high energy individual who is always learning, scours the Internet for information of interest on a daily basis and gets a lot of satisfaction in sharing my knowledge as a consultant, coach and mentor.

I am also a music lover, in particular jazz. I am a DJ on the local Telluride Public Radio Station, KOTO, where I do “The Telluride Jazz Beat” show (the best in contemporary jazz from around the world) every other Saturday afternoon from 3-6 PM MST. You can listen to my show live as it streams over the internet.

If you believe that I can be of any assistance to you with your CRM initiative, I hope you’ll get in touch with me. I pride myself on following up with everyone who seeks to communicate with me.

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