Here’s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate More Sales Revenue. You can download the full webinar here:
- Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.
- Use outbound marketing to follow up, nurture and qualify your inbound leads.
- Use marketing automation driven campaigns to generate more referrals.
- Use marketing automation to upsell, cross-sell, and resell your existing customers.
- Increase sales productivity.
- Get more out of acquired lists.
- Reactivate old leads.
Check out the complete article from Katie Byrnes.