7 Ways To Generate More Sales Revenue With Marketing Automation

by Jim Berkowitz on January 24, 2011

Here’s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate More Sales Revenue. You can download the full webinar here:

  1. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.
  2. Use outbound marketing to follow up, nurture and qualify your inbound leads.
  3. Use marketing automation driven campaigns to generate more referrals.
  4. Use marketing automation to upsell, cross-sell, and resell your existing customers.
  5. Increase sales productivity.
  6. Get more out of acquired lists.
  7. Reactivate old leads.

Check out the complete article from Katie Byrnes.

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