Four Trends in Business Intelligence and Data Analytics

by Jim Berkowitz on September 8, 2010

Here’s several excerpts from an excellent post by Amanda Brandon, a member of the Spotfire Blogging Team, Four Trends in Business Intelligence and Data Analytics.  See the complete source post for much more on this topic:

Business Intelligence decisions are moving from the boardroom to the front lines

Business Intelligence (BI) decisions are impacting  more and more decisions – especially on the front lines, according to Boris Evelson, a Forrester Research analyst.  The reason for this, as stated in a recent article, Five Key Business Intelligence Trends You Need to Know, is that operational BI is moving toward the front lines with “offerings that integrate data and process dashboards” as well as “event-driven systems that initiate a business process based on certain data conditions.”

Personal correspondence is becoming more important in analytics data…



Evelson says that retailers can include comments and complaints from e-mail and phone correspondence in a BI application.  This data can then be used to enhance market segmentation.

Another analyst, John Hagerty from AMR Research says this trend “holds real promise” because it helps business people make the “right decision.” More information gives them the ability to make better decisions.

BI is moving toward a self-service delivery model

Instead of just dashboards and reporting – users can pull reports and mine data to make better decisions.  These reports are being used to predict trends and make decisions.  Streamlining data with BI tools can help make this possible.

In an article, Beef Up Your BI Strategy, Gartner’s research vice-president Bill Hostmann says the information infrastructure is shifting to outsourcing and self-service.   “This is the transition CIOs are thinking about and it’s where BI sits.”

“BI in the Cloud” is on the move to go mainstream

The growing trend towards ‘self-service’ analytics capabilities is being accelerated by advances in cloud technologies that further remove barriers to adoption of self-service BI and enhance the collaborative experience.

A recent webcast indicates this shift towards Social BI will help companies monitor and mine ever growing streams of data, leveraging convergence of data mining, content analytics, and complex event processing.

Cloud computing and SaaS solutions – including BI applications – are a growing corner of the market because of the reduction in operational costs and lower capital costs.

In a recent blog post entitled “SaaS Business Intelligence… Hot or Not?Shawn Rogers believes it’s clear that SaaS BI is hot since it combines “significant operational and capital savings with growing adoption from both enterprise and SMB markets, elastic and flexible platforms and a growing need to provide business intelligence to a wider and more diverse work force.”

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