Comments on: Creating a Unified View of the Customer http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/ CRM Best Practice and Industry News Tue, 01 Feb 2011 09:22:50 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: James Sorensen http://crmweblog.crmmastery.com/2010/07/creating-a-unified-view-of-the-customer/comment-page-1/#comment-6684 James Sorensen Mon, 26 Jul 2010 16:14:27 +0000 http://crmweblog.crmmastery.com/?p=2106#comment-6684 Great points Jim. Totally agree with your point about providing a single view of the retailer to the customer. Customers are confused and often taken back when a price online is not the same as in store or refund policies differ from online purchases with in store purchases. The key is making the entire shopping experience easy, seamless and consistent. Best Regards, James Great points Jim. Totally agree with your point about providing a single view of the retailer to the customer. Customers are confused and often taken back when a price online is not the same as in store or refund policies differ from online purchases with in store purchases. The key is making the entire shopping experience easy, seamless and consistent.

Best Regards,
James

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