Here are some thoughts to consider about mobile marketing, some of which I extracted from a press release, Is your Marketing Stuck in the Past?:
Your Customers Have Gone Mobile. Shouldn’t you?
Mobile is the only marketing tool that can instantly and directly reach your customers – anywhere, anytime – at home, at work, or on-the-go. Mobile text messaging has a higher Read-Rate than Email. And because mobile is a highly personal communications tool, it is the most effective way to involve your customers and maintain exposure for your business – better than email, radio, TV or print.
With mobile, you can reach 250+ million consumers in the U.S. alone; 42 million of whom enjoy the incredible power in smartphones.
Here are three key reasons why you should be interested in mobile marketing…
Mobile is the hottest, newest form of advertising.
- It’s hip. It’s hot. And it’s your most direct link to your customers.
- Mobile is available virtually everywhere.
- About 85% of Americans have cell phones.
- It’s an extension of the Internet and all its marketing applications.
It’s an effective tool for connecting with customers.
- People take their mobile phones everywhere they go.
- Mobile is a highly desirable CRM tool for Customer Care and PR.
- Mobile can help enhance any Web and email-based marketing.
It’s affordable and easily available to every small business.
- Mobile advertising is no longer just for big brands with big budgets.
- Mobile is great for both local or national marketing campaigns.
- It’s affordable.
Other thoughts to consider:
From the 2010 Mobile Trend Report -
While Google’s mobile ad platform takes a backseat to Apple today, many experts predict the combination of Google’s ad targeting technology and Android growth positions the search giant to jump in the drivers seat and take the lead in what is projected to be a $3.3 billion dollar market by 2013.
With e-marketplaces like Amazon, consumers are information explorers, curating all digital resources to find the most relevant content. And mobile is the next frontier. We predict mobile shopping to cross the chasm into mainstream culture in the next 10 years.
From Why Location Marketing Is New Point-of-Purchase -
It’s the ad served while you are reading the news in the morning on an e-reader that knows you’re at home and three blocks from a Starbucks. It’s a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It’s finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you’re looking for, or that a certain grocery on the way home has the cut of meat you need.
“What used to be called point-of-purchase is now called mobile advertising,” said Kip Cassino, VP-research at Borrell Associates. “Mobile can be an extension of a retailer’s storefront.”
Borrell estimates mobile as a whole will dominate U.S. interactive marketing spending as soon as 2014 with 70% share, or $56 billion. While it’s difficult to imagine mobile advertising beating existing commitments to web development, banners and search, those commitments won’t be dedicated to PC browsers but increasingly to smartphones, Kindles, iPads, portable gaming devices and even cars.
“The demand for stationary computers is going to dry up on a consumer level,” Mr. Cassino said.
From Mobile Apps Market to Reach $17.5B by 2012 -
The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs, which is projected to reach $13.8 billion*during the same period, according to GetJar.
Mobile apps downloads across all types of handsets are projected to increase from over 7 billion downloads in 2009 to almost 50 billion in 2012, up 92% year over year, the study forecasts.
The mobile technology marketplace is moving quickly and mobile advertising is going to be the next, big, big, thing. Now’s the time to get going with researching what’s available, what’s coming and how it might become part of your strategic marketing plans.
