http://crmweblog.crmmastery.com/2009/12/the-myth-of-360-degree-views-of-the-customer/ CRM Best Practice and Industry News Tue, 01 Feb 2011 09:22:50 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://crmweblog.crmmastery.com/2009/12/the-myth-of-360-degree-views-of-the-customer/comment-page-1/#comment-5966 James Taylor Thu, 10 Dec 2009 04:05:22 +0000 http://crmweblog.crmmastery.com/?p=1812#comment-5966 Personally I think there is a bigger fallacy in 360 degree views - there is an assumption that having such a view will magically result in better customer treatment. Well, it might, but it is certainly not automatic. Unless companies know what they are trying to do, what decisions they are trying to make, then having more data will not help. Decision first, data that will help with that decision second. If you need to decide something and only a 360 degree view will help then go for it. But often something much less is all you need to make the right decision JT Personally I think there is a bigger fallacy in 360 degree views – there is an assumption that having such a view will magically result in better customer treatment. Well, it might, but it is certainly not automatic. Unless companies know what they are trying to do, what decisions they are trying to make, then having more data will not help. Decision first, data that will help with that decision second. If you need to decide something and only a 360 degree view will help then go for it. But often something much less is all you need to make the right decision
JT

]]>