Nucleus Research analysts have examined the technology industry’s most aggressively growing segments and have forecast the driving economic forces and faltering trends for next year. Nucleus predictions are based on analysis of both vendors and thousands of corporate end-user case studies. Nucleus predicts the following for 2010:
1. The cloud adoption trend will continue, and vendors without real software-as-a-service strategies will be even more challenged to compete.
2. Cloud platforms will allow ISVs to develop, market, and monetize cloud applications at a dramatically faster rate than traditional ISV development.
3. Analytics go mainstream, as the user population expands beyond the traditional base to include marketers, risk managers and call center staff.
4. Structural unemployment cuts of 2009 will not be reversed in 2010 because organizations that have automated processes will not return to manual ones.
5. CRM investment continues in 2010 to help organizations identify and retain profitable customers.
6. More organizations will restrict Facebook and social networking sites that negatively affect productivity while more professional sites, such as LinkedIn, will grow. Twitter falters.
7. As SAP pushes its customers to SAP ERP 6.0 or to pay higher maintenance fees, it opens the door for on-demand ERP solutions and drives a faster decline in SAP revenues.
8. Mobility strategies and budgets will be reviewed in 2010 with netbooks, Blackberries and iPhone apps driving new billing and upgrade models.
9. IT spending is expected to increase slightly in the next year with only moderate upgrades from XP or Vista to Windows 7. Incremental investment will be significant with existing technologies from CRM, ERP and PLM vendors.
10. Despite efforts to monetize online content, consumers will push back on online subscriptions, denying that revenue stream.
Bonus: Google moves toward a monopoly, causing skeptics to wonder why neither the EU nor US governments have taken a closer look.