Here are several excerpts from an article by Anamika Singh, TMCnet Contributing Editor, Gartner Suggests Six CRM Marketing Processes for a Cost-Constrained Economy:
Marketing budgets are most at risk during the economic slump. Gartner an information technology research and advisory firm, has proposed six marketing processes that can be automated to drive revenue and cut costs, maximizing marketing budgets and Return on Investments (ROIs).
According to Kimberly Collins, managing vice president at Gartner, “Blindly cutting marketing budgets during an uncertain economy will impair a company’s ability to retain and grow its customers, now, as well as when the market returns to more stable growth.”
“By aligning both investment and cost reductions in the right way, organizations will be best positioned to come through today’s trying economic times,” added Collins.
Gartner has recommended and categorized these processes into two main sections. Three of the processes, customer retention management, lead management and online marketing, for driving revenue; and the other three , creative production management, marketing fulfillment and financial management to improve accountability and cut costs.
For a more comprehensive discussion of each process, check out the complete source article.
