Most Companies Are Avoiding Social Media
Here are some insights from a press release about a recent survey, Most Companies Avoid Integrating Social Media Despite Evidence of Benefits:
Most companies have no formal plans to manage the adoption of social media or leverage its benefits, despite early evidence such tools bring improved customer relationships and increased sales.
Fear and apathy emerged as key barriers to using social media, according to an independent global survey commissioned by Avanade, a global IT consultancy company.
More than half of the respondents to the survey said senior executives and IT staff resist adoption out of fear it will sap worker productivity. Sixty percent believe management does not understand the potential social media offers employees and customers.
“Social media technologies are reaching a turning point — they are no longer lingering outside the domain of IT departments. Companies that do not adapt to these changes or move fast enough will lose customers,” said Mike Pazak, Vice President of Enterprise Business Solutions at Avanade.
More than 500 global top executives who responded to the survey also said that…
- Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
- Apathy, fear and uncertainty — more than costs — are preventing companies from formally adopting social media technologies.
- Social media technologies are invading the workplace by stealth. Companies know this, but most have no formal plan to manage them.
I do not agree with the notion that using Social Media solutions will affect worker productivity. Being productive is all about efficiently getting the things done that need to get done. Isn’t building a stronger, more loyal customer base something that needs to get done? If so, it’s just a new required activity that people are going to have to fit into their day. Also, check out How Twitter ( a Social Networking / Micro-Blogging solution), Can Help at Work.
For more survey results, check out the complete source article.
