Comments on: Convincing Your Sales Force to Use SFA http://crmweblog.crmmastery.com/2008/09/convincing-your-sales-force-to-use-sfa/ CRM Best Practice and Industry News Tue, 01 Feb 2011 09:22:50 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Ken Knockerbocker http://crmweblog.crmmastery.com/2008/09/convincing-your-sales-force-to-use-sfa/comment-page-1/#comment-3965 Ken Knockerbocker Sat, 06 Dec 2008 03:00:49 +0000 http://crmweblog.crmmastery.com/?p=1293#comment-3965 I'm missing something here. I just don't get why we have to "sell" the sales force of sales force automation. If SFA vendors delivered on a quarter of their promise, sales people would beat the doors down to use it. Fact is SFA and CRM doesn't do anything for sales people that's why they have to be cajoled and prodded to use the stuff. The big question is why do we tolerate this from CRM/SFA vendors? If AutoCAD's or Adobe's users did't use their software these two companies would be out of business tomorrow. Yet we tolerate the flat databases that companies like Siebel and Salesforce put in front of us and then blame the sales people for not using it. Until SFA system vendors how to marshal technology to help sales people sell we'll have to put up with endless blog postings like this. I’m missing something here. I just don’t get why we have to “sell” the sales force of sales force automation. If SFA vendors delivered on a quarter of their promise, sales people would beat the doors down to use it.

Fact is SFA and CRM doesn’t do anything for sales people that’s why they have to be cajoled and prodded to use the stuff.

The big question is why do we tolerate this from CRM/SFA vendors? If AutoCAD’s or Adobe’s users did’t use their software these two companies would be out of business tomorrow. Yet we tolerate the flat databases that companies like Siebel and Salesforce put in front of us and then blame the sales people for not using it.

Until SFA system vendors how to marshal technology to help sales people sell we’ll have to put up with endless blog postings like this.

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