10 Ways to “Get Ink”

Here’s an interesting post from Matt Linderman of 37Signals, 10 Ways to “Get Ink:”

“Get Ink” is the fundamental marketing mantra. You guys are natural self-promoters. What do you find is the best way of getting your name in the frame?

10 ideas that come to mind when I think about ways to get people to notice you/your product:

1. Provide something of value.
2. Know your hook.
3. Stand for something.
4. Get your face out there.
5. Try to build real, sustained relationships.
6. It’s the message, not the amount you spend on it.
7. Give stuff away for free.
8. Ride the wave.
9. Be in it for the long haul.
10. Be undeniably good.

Steve Martin was on Charlie Rose last week. At the very end, he gave his advice to someone who’s trying to make it in any field: “Be undeniably good.”

“When people ask me how do you make it in show business or whatever, what I always tell them — And nobody ever takes note of it ‘cuz it’s not the answer they wanted to hear. What they want to hear is here’s how you get an agent, here’s how you write a script, here’s how you do this — But I always say, “Be so good they can’t ignore you.” If somebody’s thinking, “How can I be really good?”, people are going to come to you. It’s much easier doing it that way than going to cocktail parties.”

That’s some good advice. Go out and make something that kicks ass and people will notice.

For more on each of the above 10 ideas, see the complete source post.

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