Have you visited the “Free Magazines & Whitepapers” section the CRM Mastery web site recently? This area of our site is updated frequently with new content.
As a heads up, I wanted to point out two whitepapers from IBM that I thought you might find of particluar interest:
The first is “The CMO’s Strategic Agenda Benchmark Report.”
“In this report you’ll learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
Marketing executives face a constant stream of pressures – pressure to accommodate customers, business pressure from executives to meet corporate goals, and pressure for virtuosity in performing key marketing functions. Customer expectations are increasing and satisfaction is becoming increasingly difficult to reign in as customers today have more and more choices, and more channels through which to purchase.
This Aberdeen Group report provides a blueprint of what best-in-class CMOs (Chief Marketing Officers) do to improve marketing effectiveness through marketing automation.”
The second report is “Achieving Tangible Business Benefits with Social Computing.”
“A key factor in fostering innovation is creating a culture and associated infrastructure to support collaboration across organizational boundaries.
In the age of Web 2.0, Internet users are rewriting the rules of social interaction, using blogs, forums, and social bookmarking for sharing information and sustaining relationships across borders.
This IBM white paper looks at how organizations can achieve tangible business benefits through embracing these technologies.”
