Here’s some valuable advice from Jill Konrath with Selling to Big Companies, Dealing with Cold Calling Angst:
How do you get over the fear of cold calling? If you’re tired of that pit-in-the-stomach feeling of dread that overtakes you every time you sit down by the phone, here are a couple suggestions that may help you:
1. Research your targeted firms prior to making a call
2. Craft several customer-enticing messages
3. Practice what you’ll say. Revise & redo
4. Role play what to say when you reach a decision maker
5. Try to look at it as a challenge
6. Finally, do it despite your fear
For more on each suggestion, see Jill’s complete source post.
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