Here’s a press release picked up off the wire about an intersting new book, “David vs. Goliath,” which shows business owners how to increase sales, market share, and profitability, without spending an extra dime on marketing and advertising and without reinventing the whole business:
Need to ramp up sales and profits for the holiday season and the new year–2008? If you are the owner of a small business, chances are you will have to steal that business from larger companies who sell to customers in your marketing area.
How can a small business ever hope to compete with a large corporation?
Like the mythical battle where David took down the giant Goliath, Ronald D. Geskey, CEO of 2020:Marketing Communications LLC, provides small business owners with the weapons they need to effectively compete with big business.
The Power of Share of VoiceNo matter what your level of marketing expertise, Geskey provides a comprehensive step by step plan presented in simple layman’s terms explaining how small business owners can increase their Share of Market by increasing their Share of Voice (marketing messages in their primary marketing area).
There are two ways to increase share of voice, says Geskey: increase your budget and spend more– or increase the efficiency and effectiveness of your media spending by 50 -200% or more without increasing your spending– which should generate more says at a higher profit margin. That’s what “David vs. Goliath” is about.
David vs. Goliath not only gives you hundreds of specific ideas, more importantly, the book provides you with a strategy for success. You will learn:
* How to increase your customer base, market share, and profit margins with no increase in marketing budgets
* How to potentially double or triple your Share of Voice–without spending more
* How to AUTOMATICALLY increase your media buying power by nearly 20%
* How to buy newspaper ads at 20 cents on the dollar
* How to buy TV and radio schedules at 50-75% off rate card
* How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent
* How and why you must always have a pre-planned Plan B in negotiations with media sellers
* How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar
* How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and effectiveness
* And much more
