A post on Anita Campbell’s Small Business Trends website directed me to – Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups:
“If you build it, they will come.†That might have worked for Kevin Costner in the Field of Dreams, but if you’ve built a good site and are expecting people to just show up, you’ll be waiting a very long time. The days of setting up shop and automatically getting traffic just by being online are over.
Today, if you want to have success on the web you need a unique angle and a reputable brand so that visitors have something to remember you by.
Branding distinguishes you from your competition, and having a unique identity is especially important on the Internet, because buying from a competitor’s site instead of yours is just a click away. But despite its importance, surprisingly, most webmasters have either never heard of branding, or just choose to ignore it.
If you have heard of branding, then you’ve probably heard two things: it takes a long time to see results, and it’s expensive. While that is definitely true about traditional branding, Web 2.0 branding is flipping the traditional model on its head. By using offline and online DIY (do it yourself) methods and some guerilla marketing techniques, you can build, announce, and control your brand without having to spend loads of money.
Check out and bookmark this post to get all of the details on the 99 tips that should help you on your way.
