Why Don’t CEOs Blog?

by Jim Berkowitz on August 1, 2006

The following was noted by Jackie Huba in Why don’t CEOs blog?:

Only one CEO in the Fortune 500 blogs: Jonathan Schwartz, CEO of Sun Microsystems.

He says: “My No. 1 job is to be a communicator. I don’t understand how a CEO would not blog if committed to open communication.”

If CEOs blogged, they would save considerable time on hundreds of weekly emails that ask roughly the same types of questions. That’s part of Debbie Weil’s thesis in The Corporate Blogging Book. “Why not do it more efficiently?” she writes. “Instead of a one-to-one message, why not a communication from one to many thousands?” She describes the pro’s and con’s of corporate blogging with plenty o’ pointers on how to do it well and not screw up. I read an early copy of the book and it’s excellent.

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