My friend Brian Carroll, the author of a new and very popular book, Lead Generation for the Complex Sale, has just released a FREE e-book, Start With A Lead: Eight Critical Success Factors for Lead Generation. Here is a summary of what it is all about:
According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.
Marketers today are constantly reminded that the company needs more sales leads…now. Unfortunately, that immediacy is quite often at the direct expense of quality. Instead, marketers should adopt and tailor lead generation programs that will increase the odds of creating better sales leads and relationships that will ultimately result in long-term, happy and profitable customers.
In Brian Carroll’s new e-book, you will learn how to develop high-volume, high-quality lead programs for your company.
In Start With A Lead: Eight Critical Success Factors for Lead Generation, Carroll highlights ways to improve demand generation programs, including:
- Align sales and marketing efforts to optimize the number of leads
- Avoid lulls in the sales cycle
- Develop universal lead definition (ULD) and ideal customer profile (ICP)
- Build, maintain, and, grow your database
- Multimodal lead nurturing
- Ready yourself for what’s next – new and promising tactics
- And more
I urge everyone who is interested in improving their organization’s ability to generate and manage leads to download a copy of this e-book today.
