In Blogs and Podcasts among Top Tech Marketing Tools, the following was noted:
According to business technology marketing executives surveyed by MarketingSherpa, blogs and podcasts are the fourth and fifth most popular tools cited, respectively, reports Podcasting News (via Micro Persuasion).
Some 35 percent of software and ASP marketers rated their corporate blog as very effective, as did 33 percent of technology services firms, but only 19 percent of hardware companies said so. that a corporate blog was effective.
Some 22 percent of software marketers consider podcasts “very effective” lead-generation tools. Free trials were cited most by the surveyed marketers, followed by webcasts and white papers.
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