In Selling The Brand ‘You,’Grace Lim, writes about her own journey to fame and glory; well at least doughnuts, world peace, some free stuff and several great writing gigs. Here are a few choice excerpts from the article:
I’d like to say that my quest for corporate sponsorship was born of noble intents. Being a five-hour marathoner, I’d love to say I wanted to give a name and a face to those runners who will never suffer the agonies of coming in second or, really, in the top half. But I can’t.
I had been laid off as the media relations officer and online magazine editor for a technology company. And the fact was, I no longer could justify my $90-runningshoe habit, not to mention the race entry fees and travel expenses. Although I already had made the lottery for the New York City Marathon, the idea of spending money for a long weekend in the Big Apple just to run a race seemed fiscally frivolous.
Bottom line, I wanted to be like Mike or Mia or Serena and get corporate swag.
And so she did! Check out this article for inspiration on just going for it.
