Last week I had the opportunity to attend Microsoft Dynamics’ Fall Analyst meeting in Bellevue Washington; the annual soiree that Microsoft puts on in order to share about the current state of, and future vision for, their enterprise ERP and CRM business applications.
These are exciting times for Microsoft. In fact, 2012 has been the biggest launch year in the history of the company. While Windows 8 and the new Surface Tablets are rightfully garnering a lot of attention in the press, unbeknownst to many, Kirill Tatarinov, the President of Microsoft Business Solutions (MBS), has been building a powerhouse of senior talent that has every intention of making waves in the enterprise software marketplace for years to come.
And why not… Continue Reading on CRMSearch
Here are several excerpts from an article by Mike Wittenstein, Mobile Monday: Apple Store App, about The Apple Store’s New Mobile App:
In the Store section, you can do much more than find the closest store. You can schedule an hour of tech support, one-on-one assistance or do training — at any store in the country.
Inviting customers to be part of the scheduling process makes life easier — and more profitable — for everyone. When you know who is coming and when, labor planning is much easier, customers are happier and employees are much less stressed. In the end, you get a better customer experience and a better bottom line. Isn’t that what retail customer experience is all about?
The reservations process is intuitive and fast. One tap on the blue button and you’re in. Set the date and time from the list of available slots (you can change stores if the schedule at one store doesn’t suit you) then confirm.
It’s not just the app that makes this work — it’s store systems and well-trained staff…
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Whenever I’m coaching a business through the process of selecting a CRM solution, one of the things that I always have my clients consider is whether or not they should evaluate vertical CRM solutions; solutions that have been designed specifically for their industry or organization type.
Generally the decision is made based on an evaluation of how much configuration and customization will be needed by the organization (to meet their key requirements), if they go with a horizontal/non-industry specific solution, (like “standard” salesforce.com), versus the additional cost of buying and configuring a vertical/industry specific solution.
Sometimes the vertical solution has a lot of functions and features that are not important or needed by the organization and they feel that they would be paying for a lot that they don’t need. In those cases the cost to configure and customize a horizontal/non-industry-specific solution is often much less then going with the vertical CRM alternative.
Likewise, when a vertical solution offers just what they need, the decision to go with a solution that offers this extended functionality can be a no-brainer.
Here’s some food for thought about this subject that I found while perusing CRM news this morning; One Size Doesn’t Fit All: Vertical CRM Is The Answer.
Let me know what you think about all of this by commenting on this post!
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Here’s a brief outline of a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth, and new Principal Consultant at Marketo, discussed the Top 7 Ways To Utilize Marketing Automation To Generate More Sales Revenue. You can download the full webinar here:
- Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.
- Use outbound marketing to follow up, nurture and qualify your inbound leads.
- Use marketing automation driven campaigns to generate more referrals.
- Use marketing automation to upsell, cross-sell, and resell your existing customers.
- Increase sales productivity.
- Get more out of acquired lists.
- Reactivate old leads.
Check out the complete article from Katie Byrnes.